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Online Shopping Figures For the UK

Since its infancy, the online retail market has continued to grow. This is particularly evident in the UK where e-commerce is responsible for 20% of retail sales.

Many shoppers use online shopping to research brands prior to purchasing, and 45% like to "buy online, then pick up in store". This is a change in consumer behavior that brick-and-mortar shops should be aware of.

1. Online retail sales in the UK

It's not difficult to see that sales of online retail in the UK have grown significantly over the past few years. According to 2023 statistics the B2C e-commerce market is expected to grow to nearly $120 billion by the year 2023. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly prefer online retailers.

With this in mind, it's crucial for both omni channel and pureplay retailers to know what motivates customers to purchase online. To help you do this, we've created an assortment of sales figures and other statistics that are both eye-opening and revealing.

Fashion is the most sought-after retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is probably due to the wider range of products that are available and the convenience of being able to try on clothes without leaving home. Electronics comes in second, with 16% of all online sales. This is probably due to the constant need for new technology, as well as the desire to stay up-to-date with the most recent technology. Leisure and hobbies are also popular items to purchase online, with 15% of all online sales.

When asked about the factors that drive shoppers to shop online, 57% of UK consumers cited convenience as the primary driver. Then, 48% cited price comparison while 37% said they were seeking discounts or special offers. These results suggest that shoppers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a large variety of products.

2. Online shopping in the UK

Online shopping has become a daily aspect of life for a lot of UK residents. Nearly half of UK residents aged 65 or older have made an online purchase in the past year. With a wide range of payment options available buyers can also pick how and when they want their goods to be delivered.

There are many reasons for online shoppers to shop among them, the most popular include convenience price, availability, and price. In fact, 57% of online shoppers cite convenience as the main driver behind their shopping habits. Then, 48% cited lower prices as an additional benefit, while 37% mentioned a wider range of options as well.

UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. For instance 79 percent of UK online shoppers report that they recycle boxes and other packaging materials from their purchases. They may even take action if believe that their packages are not being packaged in environmentally friendly ways.

Some customers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For instance 35% of UK customers have bought clothes, footwear, and accessories from a retailer who stores their size information. This allows them to avoid the return process, and get what they need faster.

It is interesting to know that UK consumers are reported to be more willing than ever to wait for online orders. This may be because they are more used to the slower delivery times and have a better understanding of how long it takes for an item to be delivered in the mail.

3. Online shopping in the UK according to the age range

Shopping online shopping top 7 in the UK is a very popular pastime for a lot of people. The most sought-after purchases are clothing and accessories, followed by groceries, and finally media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for consumers. Online comparisons of prices and products are also feasible when making these purchases.

It is essential to realize that online shoppers are a diverse group. This is why it is crucial for ecommerce companies to understand the type of customer they are seeking when they purchase products. In addition to this, it is also important to be aware of the amount of time each age group is spending shopping online. The younger generation, for instance is more likely to use mobile devices to shop than any other group. This is due to the fact that the younger generation is time-poor and uses a variety of devices to accomplish online tasks.

The older generations on the other hand tend to have more cautious buying habits and are less swayed by online advertising. They also prefer to go to high-end stores to feel and touch products before making a decision. However, this doesn't mean that they will not buy online due to the convenience and ease of online shopping is still very appealing to them.

Another important aspect to be considered when shopping online is that older people are more likely than younger generations to anticipate and demand free shipping on all their purchases. Additionally they are more likely to abandon their shopping carts if they think that shipping costs are too high. Additionally, 61% of over 55s say they'll add more items to their carts to meet a free delivery threshold.

4. online shopping figures uk shopping in the UK by gender

In the UK both genders are equally likely to shop online. However women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are more likely to purchase fashion household and garden products, consumer electronics, and products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how the retailer has responded to the COVID-19 epidemic, with 69% of these seeking out brands that are supportive of and are in close contact with their local communities.

The most sought-after online purchasing items in the UK are footwear and clothing. In fact, 62% of female British online shoppers bought these items in 2020. Online sales aren't just limited to clothing. Other items like kitchenware, jewelry, and sports equipment are also available.

Online shopping is becoming increasingly popular to find most affordable bargains. Some experts predict that by 2024, the sales from e-commerce could be nearly a third of retail sales.

Some retailers are struggling with the rise of online shopping, while others are prospering. In particular, online sales are booming for health, fashion, beauty, home and gardening as well as consumer electronics.

The trend for buying these products online is expected to continue to expand in the years ahead. With the number of people having access to the internet continuing to increase, it is anticipated that more people will turn to online shopping in the future. As online shopping is becoming more popular, online shopping retailers should ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is among the most important European ecommerce markets. When shopping online the British consumers are influenced primarily by price, convenience, and the wide variety of products. These factors make it a great location for retailers looking to invest in their web presence and offer seamless shopping.

In the COVID-19 pandemic online sales increased dramatically as people opted for secure and convenient alternatives to store purchases. This trend has continued after the outbreak as consumers continue to embrace shopping online as an alternative.

Online shopping is an important aspect of UK retail and some estimates suggest that it could make up a third of retail sales by 2024. This increase is the result of the increasing adoption of e-commerce by consumers as well as technological advances.

In the UK 57% of shoppers who shop online mention convenience as the primary factor driving them to shop online. This is closely followed by 48% who highlight that it is easier to find special offers and deals and 37% who claim that there's a greater variety of merchandise available online. In Europe, a higher proportion of shoppers cite lower prices as a major factor in their decision to buy online.

The online shoppers are also keen to test new brands and products. Nearly 25% of shoppers online have purchased products that they've never seen on the high street previously, and a majority are willing to try new products when they shop on a marketplace like Amazon. UK customers are awed by the buy now, pay later checkouts. 29% of online buyers have made use of this method in the past year.

A strong online return policy for the UK is also a crucial aspect of e-commerce. A majority of online buyers (59 percent) look up a retailer's return policy before purchasing, and nearly half expect the retailer to arrange and pay for return shipping.