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Online Shopping Figures For the UK

Since its humble beginnings, the online retail market has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.

Many people shop online to research brands prior to purchasing and 45% prefer to "buy online, then pick up in stores". This is a change in consumer behavior that brick-and-mortar shops should be aware of.

1. Online retail sales in the UK

It's not a secret that online sales of merchandise have increased dramatically in the UK over recent years. According to the 2023 statistics, the B2C online market is expected to grow to $120 billion next year. This growth is due to the changing habits of consumers and the use of digital transformation technologies by retailers. In the end bricks and mortar stores are experiencing a decline in popularity as more shoppers turn to online retailers to make their purchases.

To do this, it is important that both omni-channel and pureplay retailers know what drives consumers to shop online. To assist you in this, we've compiled an assortment of sales figures and statistics that are both eye-opening as well as informative.

Of all the retail industries of which fashion is the most sought-after and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to the wide range of merchandise and the ease of trying on clothes without leaving the house. Electronics is the second most popular with 16% of the sales made through e-commerce. This is likely because of the constant need for new gadgets as well as the desire to stay up-to-date with the latest technologies. Leisure and hobbies are also a favorite purchase online, accounting for 15% of all online sales.

When asked why they shop online, 57% said it was because of convenience. In addition, 48% of them cited price comparison while 37% said they were looking for discounts or special deals. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a wide variety of products.

2. Online shopping in the UK

Shopping online has become a daily part of life for many UK residents. Whether it's to buy electronic gadgets, groceries or clothes - nearly half of UK residents over 65 have made a purchase on the internet in the past year alone. Shoppers can pick from a variety of payment options and also decide when and how their items delivered.

While there are many reasons to shop online, some of the most popular are convenience prices, availability, and price. In fact 57% of shoppers who shop online cite convenience as the main driver behind their shopping habits. Additionally, 48% pointed to lower prices while 37% mentioned a greater selection of choices.

The shopping habits of UK consumers are also becoming more environmentally conscious. For example 79% of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They may even take action if they feel their deliveries are not being packaged in environmentally friendly ways.

Some consumers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For instance 35% of UK customers have bought clothing, footwear, and accessories from a retailer who stores their size information. This lets them skip the return process and to get what they want faster.

It is interesting to note that UK shoppers have been reported to be more eager than ever to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the longer delivery time and are aware of how long it takes to receive an item through the mail.

3. Online shopping in the UK in accordance with age group

Online shopping in the UK is a favorite pastime for a lot of people. Clothing and accessories are among the most popular purchases followed by groceries and entertainment such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is because customers find these sales to be extremely convenient. Online comparisons of products and prices are also possible when making these purchases.

It is essential to realize that online shoppers are diverse. This is why it is crucial for online retailers to know the type of customer they are looking for when purchasing products. It is also crucial to know how much time each group of shoppers spends online. The younger generation, for example, is more likely to use mobile devices to shop than any other age group. This is because the younger generation is less time-conscious and will make use of multiple devices to accomplish online tasks.

The older generation tends to be more conservative in their purchasing habits and less influenced by online advertisements. They also prefer to go to shops in the high street to feel and touch products before making a purchase. This doesn't mean that they will not buy online. The convenience and ease of online shopping are still very appealing.

Another important aspect to take into consideration when shopping online Shopping figures uk is the fact that older generations are more likely than younger generations to expect and expect free shipping on all their purchases. They are also more likely to abandon carts if shipping costs seem excessive. Furthermore, as many as 61% of over 55s say that they will add more items to their cart in order to get a free delivery threshold.

4. Online shopping in the UK in accordance with gender

Women and men in the UK are equally likely to shop for items online grocery stores that ship. However women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are more likely to purchase fashion as well as health and beauty as well as home and online shopping figures uk garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 epidemic. 69% of these consumers were looking for brands that backed and collaborated with their local communities.

The most sought-after online shopping products in the UK are footwear and clothing. In fact, 62% of British women who shop online bought these items by 2020. However online sales aren't limited to clothing, with a variety of other items available, like kitchenware, jewellery and sports equipment.

As a result, online shopping is becoming increasingly popular as a method to find the most affordable prices on these products. In fact, some analysts have predicted that online sales will account for nearly 1/3 of all retail sales in 2024.

While some retailers are struggling to keep up with the growth in online shopping, others are flourishing. Online sales are booming in health and wellness as well as home and garden and consumer electronic.

In the future, online shopping for these items is expected to increase. With the number of people with access to the internet growing It is expected that more customers will opt for online shopping in the coming years. With the increasing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is among the top European eCommerce markets. When it comes to online shopping the British consumers are influenced by price, convenience and the variety of items. These factors make it an ideal location for retailers to build their online presence and offer a seamless online shopping experience.

During the COVID-19 pandemic, online sales increased significantly as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued post-pandemic as consumers continue to choose online shopping as a viable alternative.

Online shopping is a significant part of the UK retail industry, with some estimates suggesting that it will comprise one-third of all retail sales by 2024. This growth is a result of the growing acceptance of e-commerce by consumers as well as technological advances.

57 percent of UK online shoppers claim that convenience is the primary reason they shop online. The 48 percent who say it's easier to find bargains and special offers, and the 37% who claim there is a greater range of products online are closely behind. In Europe, a higher proportion of consumers cite the lower cost as a primary reason for them to buy online.

The online shoppers are also keen to test new products and brands. About 25% of shoppers online have bought items they've never purchased in a store previously, and a majority are willing to try new items when purchasing from the marketplaces like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of online shoppers have made use of this option in the last year.

A robust return policy on the internet for the UK is also a crucial aspect of e-commerce. The majority of buyers (59%) go through a retailer's return policy before buying, and more than half expect retailers to arrange and pay for return shipping.