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Online Shopping Figures For the UK

The market for online retailers has grown continuously since its inception. This is particularly evident in the UK where e-commerce is responsible for 20% of all retail sales.

Many shoppers use online shopping to research brands before making a purchase and 45% prefer to "buy online, then pick up in stores". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should pay attention to.

1. Online sales of retail in the UK

It's no secret that sales of online retail in the UK have risen significantly over the past few years. According to 2023 statistics, the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This growth is driven by the changing habits of consumers and the use of digital transformation technologies by retailers. As a result bricks and mortar stores are losing popularity as more shoppers are turning to online stores for their purchases.

To do this, it's crucial that both omni-channel and pureplay retailers know what drives customers to buy online. To assist you in this, we've created a collection of retail sales figures and stats that are both eye-opening and informative.

Fashion is the most sought-after retail industry in the UK with 28 percent of all online Shopping figures uk sales. This is likely due to the wider range of items available and the convenience of being capable of trying on clothes without having to leave your home. Electronics comes in second place with 16% of the sales on e-commerce. This is due to the constant demand for new gadgets and the desire to stay current with the most recent technology. Hobbies and leisure products are also popular items to purchase online, accounting for 15% of all e-commerce sales.

When asked what drives customers to shop online 57 percent of UK consumers cited convenience as the main reason. In addition, 48% of them cited price comparison and 37% said they were seeking discounts or special offers. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a large product range.

2. Online shopping in the UK

Online shopping is becoming a regular part of the lives of many UK customers. It doesn't matter if it's for groceries, electronics or clothes - nearly half of UK residents over the age of 65 have made a purchase on the internet in the last year. Shoppers can select from a wide range of payment options, and decide when and how they want their products delivered.

Price, convenience and accessibility are among the top reasons why customers shop online. In fact, 57% of shoppers cite convenience as their main reason to shop online. In addition, 48% mentioned lower prices as another benefit and 37% noted the availability of more choices as well.

The shopping habits of UK customers are also becoming more eco-conscious. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They may decide to take action if their purchases are not packaged in an environmentally green manner.

In addition to reducing their impact on the environment, some customers are also seeking to make their online shopping experiences more personal. For instance, 35% of UK customers have purchased clothes or footwear from a store that has their size information on file. This lets them skip the return process and obtain what they want faster.

It is interesting to consider that UK customers are reported to be more eager than ever to wait for online orders. This could be due to the fact that British consumers are more accustomed to the longer delivery time and understand how long it takes to receive an item through the mail.

3. Online shopping in the UK according to the age group

Shopping online is a huge hit in the UK. The most popular purchases are clothing and accessories, followed by groceries and then media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that people find these sales convenient. Online comparisons of prices and products are also feasible when making these purchases.

It is important to note that online shoppers are diverse and this is why it is crucial for e-commerce businesses to understand the demographics their customers are seeking when they purchase products. It is also essential to know how long each segment of customers spends online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is due to the fact that the younger generation has less time and will make use of multiple devices to accomplish online tasks.

The older generation are, however, likely to have more cautious buying habits and are less influenced by advertisements on the internet. They also tend to go to stores in the high street to feel and see products prior to making an purchase. However, this doesn't mean they won't shop online. The convenience and ease of shopping online are still appealing.

Another important aspect to take into consideration when it is about online shopping is that older generation is more likely to anticipate and demand free delivery on all purchases. Additionally they are more likely to abandon their shopping carts if they think that shipping costs are too high. Additionally, 61% of those over 55 say they'll add more items to their shopping carts in order to meet the free delivery threshold.

4. Online shopping in the UK depending on gender

In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases, such as furniture and online Shopping figures uk electrical appliances. Both groups tend to spend more on clothing products, home and garden items, consumer electronics, and cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% of these searching for brands that support and collaborate with their local communities.

Shoes and clothing are the most requested items for online shopping in the UK. In fact, 62% of female British online shoppers bought these items in 2020. Online sales aren't only limited to clothing. Other items like kitchenware, jewelry, and sports goods are also available.

As a result, online shopping is becoming increasingly popular as a way to get the best deals on these items. In fact, some experts predict that ecommerce sales will account for nearly 1/3 of all retail sales in 2024.

Some retailers are struggling with the growth of online home shop uk discount code shopping, whereas others are flourishing. In particular the rise of online sales for health, fashion and beauty, home and gardening, and consumer electronic.

The trend of buying these items online is likely to continue to increase in the coming years. As the number of internet users continues to grow, it is expected that online shopping will be more popular in the future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is among the most important European ecommerce markets. The customers are influenced by convenience, price and a variety of goods when they shop online. These factors make it an ideal place for retailers who want to invest in their web presence and provide a seamless shopping experience.

During the COVID-19 Pandemic, online sales grew significantly as people sought out secure and convenient options for shopping. This trend has continued post-pandemic as consumers continue to use online shopping as an attractive alternative.

Shopping online is a significant aspect of UK retail and certain estimates suggest that it could comprise three-quarters of retail sales by 2024. This is due to increasing consumer adoption of ecommerce and technological advancements.

57% of UK online shoppers say that convenience is the primary reason why they shop online. The 48% who say it's easier to find deals and special deals as well as the 37% who say there is a greater range of products online are closely behind. This is in contrast to Europe where a higher percentage of shoppers stated lower prices as the main reason behind their decision to shop online.

Consumers are also willing to try new brands and products when they shop online. Nearly 25% of shoppers online have purchased products that they've never seen in a store before, and half are willing to try new products when shopping on a marketplace like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29% of online buyers have made use of this option in the past year.

In addition to this, a strong online return policy is a crucial aspect of the ecommerce landscape for the UK. The majority of online shoppers (59%) will check a retailer's returns policy before buying, and nearly half will expect a retailer to be responsible for organizing and paying for return shipping.