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Online Shopping Figures For the UK

The online retail market has grown exponentially since its humble beginnings. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.

Many shoppers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, then pick it up in stores". This is an interesting shift in the way people shop that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

It's no secret that sales of online retail in the UK have risen significantly over the past few years. According to 2023 statistics, the B2C e-commerce market is expected to grow to nearly $120 billion by the year 2023. This growth is due to changing consumer shopping habits and the use of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as customers increasingly prefer online retailers.

To achieve this, it's essential that both pureplay and omnichannel retailers know what drives customers to buy online. To help you do this, we've created a collection of retail sales figures and stats that are both eye-opening and informative.

Of all the retail industries, fashion is the most popular, accounting for 28% of all e-commerce sales in the UK. This is likely due to a greater variety of items accessible and the convenience of being in a position to try on clothes without having to leave home. Electronics is second with 16% of online sales. This is probably due to the constant demand for new devices as well as the desire to stay current with the most recent technology. Hobbies and leisure products are also a popular purchase online, accounting for 15% of all e-commerce sales.

When asked about the reason they shop online, 57% said it was because of convenience. In addition, 48% of them cited price comparison, while 37% stated that they were looking for discounts or special deals. These findings indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide selection.

2. Online shopping in the UK

Shopping online is becoming part of daily life for many UK customers. Be it for groceries, electronics or clothes - nearly half of UK residents over 65 have made a purchase online within the last year. Shoppers can choose from a wide range of payment options, and choose the time and method they'd like their items delivered.

There are many reasons for online shoppers to shop, some of the most common include convenience price, availability, and price. In fact, 57% of shoppers who shop online cite convenience as the main driver behind their shopping habits. Then, 48% cited lower prices as an additional benefit and 37% noted the availability of more choices as well.

The habits of Online shopping Figures Uk shopping among UK customers are also becoming increasingly eco-conscious. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They may even take action if think their purchases aren't being delivered in environmentally friendly packaging.

Some consumers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance, 35% of UK customers have purchased clothing, footwear, or accessories from a retailer that has their measurements on the file. This lets them to skip the return process and to purchase what they want quicker.

It is interesting to know that UK customers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the slow delivery times and are aware of the length of time it takes to receive an item in the mail.

3. Online shopping in the UK depending on age group

Online shopping in the UK is a favorite pastime for many people. Clothes and accessories are the most sought-after purchases followed by food items, and entertainment such as music and movies. Shopping online shop is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely practical for shoppers. Comparisons of products and prices are also feasible when making these purchases.

It is crucial to understand that online shoppers are diverse, which is why it is crucial for e-commerce businesses to understand what their target market is looking for when they purchase products. It is also important to know how much time each type of consumer spends online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is due to the fact that the younger generation is less time-conscious and will make use of multiple devices to complete online tasks.

The older generation are, however, likely to have more conservative purchasing habits and are less affected by the online ads. They also prefer to go to high-street stores to feel and touch products before making a decision. This does not mean they will not buy online. The convenience and ease of shopping online are still very appealing.

Another important aspect to take into consideration when shopping online is that older people are more likely than younger generations to expect and request free shipping on all their purchases. In addition they are more likely to abandon their carts if they believe that shipping costs are prohibitive. In addition, 61% of people over 55 claim that they will add more items to their carts to reach a free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. However women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups tend to spend more on fashion household and garden products consumer electronics, as well as health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were influenced by the response of retailers to the COVID-19 epidemic. 69% of those consumers searched for brands that were supportive and collaborated with their local communities.

Shoes and clothing are the most popular products to buy online in the UK. In fact 62% of British women who shop online bought these items by the year 2020. However online sales aren't limited to the clothing sector and Online shopping Figures Uk there are a myriad of other items available, including jewellery, kitchenware, and sports equipment.

Online shopping has become more popular for finding the best deals. In fact, some experts predict that online sales will account for nearly one-third of all retail sales by 2024.

While some retailers are struggling to cope with the increase in online shopping, others are thriving. Online sales are increasing in health and wellness as well as home and garden and consumer electronics.

The trend for buying these items online is expected to continue to expand in the years ahead. With the number of people with access to the internet growing, it is anticipated that increasing numbers of people will be turning to online shopping in the near future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is among the most important European ecommerce markets. The majority of its customers are influenced the ease of shopping, the price and a vast selection of products when they shop online. These factors make it a great place for retailers who want to invest in their web presence and provide a seamless shopping experience.

In the COVID-19 pandemic online sales increased dramatically as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.

Shopping online is a significant part of UK retail and certain estimates suggest that it will account for three-quarters of retail sales by 2024. This growth is a result of the increasing adoption of ecommerce by consumers and technological advances.

In the UK, 57% of online shoppers say convenience is the primary reason they shop online. This is followed closely by 48% who state that it is easier to find deals and special offers, and 37% who claim that there's a wider selection of merchandise available online. In Europe, a higher proportion of shoppers mention the lower cost as a primary factor in their decision to buy online.

Online shoppers are also eager to test new brands and products. Online customers are willing to try new products and brands. Half of consumers are willing to try them when they shop on marketplaces such as Amazon. Pay-as-you-go checkouts are a common choice for UK customers with 29 percent of online shoppers choosing a buy now pay later option in the past year.

Additionally an effective return policy is an essential aspect of the e-commerce landscape in the UK. The majority of buyers (59 percent) go through the return policy of the retailer prior to purchasing, and nearly half expect retailers to arrange and pay for return shipping.