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Online Shopping Figures For the UK

Since its humble beginnings the market for Online shopping figures uk retail has grown steadily. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Many consumers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, pick up in stores". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's not difficult to see that sales of online retail in the UK have risen significantly over the past few years. In fact, according to 2023's statistics the B2C e-commerce market is expected to reach nearly $120 billion by the end of next year. This growth is due to the changing habits of consumers and the use of digital transformation technologies by retailers. As a result bricks and mortar stores are seeing a decline in popularity as more shoppers are turning to online retailers to make their purchases.

With this in mind, it's essential for both pureplay and omni channel retailers to know what motivates customers to purchase online. To help you do this, we've put together a collection of retail sales figures and stats that are both eye-opening as well as informative.

Of all the retail sectors of which fashion is the most sought-after and accounts for 28% of all e-commerce sales in the UK. This is probably due to a greater variety of items available and the convenience of being in a position to try on clothes without leaving home. Electronics is second with 16% of the sales made through e-commerce. This is due to the constant demand for new technology as well as the desire to keep up with the latest technologies. Hobbies and leisure items are also a popular purchase on the internet, accounting for 15% of all online sales.

When asked why they shop online, 57% of respondents mentioned convenience. This is followed by 48% who pointed to price comparison, and 37% who said they were seeking special offers or discounts. These findings suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a wide product range.

2. Online shopping in the UK

Shopping online is a common aspect of life for a lot of UK residents. Be it for groceries, electronics or even clothes - more than half of UK residents over 65 have made an online purchase in the last year. With a wide variety of payment options, shoppers can also choose the best time and method for their items to be delivered.

Price, convenience and accessibility are among the top reasons customers shop online. In fact, 57% of shoppers cite convenience as their primary reason for shopping online. In addition, 48% mentioned lower prices as another benefit and 37% noted a wider range of options.

Online shopping habits of UK consumers are also becoming more eco-conscious. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They can decide to take action if their purchases are not packaged in an eco ecologically friendly way.

In addition to lessening their impact on the environment, some consumers are also trying to make their shopping experiences more personal. For example, 35% of UK shoppers have bought clothes or footwear from a retailer with their size information on file. This lets them skip the return process and to get what they want faster.

Interestingly, UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because they are used to the slower delivery times and are more aware of how long it takes for an item to arrive in the mail.

3. online shopping uk electronics shopping in the UK according to age group

Shopping online in the UK is a very popular pastime for many people. The most popular purchases are clothes and accessories followed by groceries and then media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because customers find these sales to be extremely convenient. Comparisons of prices and products are also possible when purchasing these items.

It is important to know that online shoppers are a diverse group. This makes it essential for e-commerce businesses to know what their target audience is searching for when buying products. In addition it is crucial to be aware of how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is because the younger generation has less time and will make use of multiple devices to complete online tasks.

The older generation tends to be more conservative in their purchasing habits and less influenced by online advertising. They are also more likely to go to stores in the high street to feel and see items before making purchases. However, this doesn't mean they will not buy online. The convenience and ease of online shopping remain very appealing.

Another important aspect to take into consideration when shopping online is the fact that older generations are more likely than younger generations to anticipate and request free shipping on all their purchases. They are also more likely to leave carts if shipping charges seem excessive. In addition 61% of people over 55 say they will add more items to their cart to reach the free delivery threshold.

4. Online shopping in the UK according to gender

Men and women in the UK are equally likely to shop for products on the internet. Women are more likely than men to make big purchases, such as electrical appliances and furniture. Both groups tend to spend more on clothing products, home and garden items, consumer electronics, and cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of these shoppers searched for brands that were supportive and were in close contact with their local community.

Clothing and shoes are the most popular products for online shopping in the UK. In fact, 62% of female British online shoppers purchased these items in 2020. Online sales aren't just only limited to clothing. Other items like kitchenware, jewelry, and sports goods are also available.

As a result, online shopping is becoming increasingly popular as a way to get the best deals on these items. In fact, Online shopping figures uk some experts predict that ecommerce sales will account for nearly 1/3 of all retail sales in 2024.

Some retailers are struggling with the rising popularity of online shopping, whereas others are prospering. In particular the online shopping sites market is booming for fashion, health and beauty as well as gardening and home and consumer electronic.

The trend of purchasing these products online is expected to continue to increase in the coming years. As the number of people who use the internet increases it is expected that online shopping will become more popular in the future. With the increasing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and that they provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is a leading European online marketplace. When they shop online, the UK's consumers are mostly influenced by price, convenience and a variety of products. These factors make it an ideal location for retailers looking to improve their web presence and provide a seamless shopping experience.

During the COVID-19 pandemic, online sales increased significantly because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued post-pandemic as consumers continue to use online shopping as an attractive alternative.

Shopping online is a large component of the UK retail market Some estimates suggest that it will comprise one-third of all retail sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and technological advancements.

In the UK, 57% of shoppers who shop online cite convenience as the main factor driving them to shop online. This is followed closely by 48% who state that it is easier to find special offers and deals, and 37% of shoppers say there's a greater variety of merchandise available online. In Europe more than half of shoppers cite lower prices as a major reason for them to purchase online.

Consumers are also open to trying new brands and products when they shop online. About 25% of shoppers online have bought items they have never bought on the high-street before, and half are willing to try new items when purchasing from the marketplaces like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29% of online buyers have used this option in the past year.

A robust return policy on the internet for the UK is also a crucial aspect of ecommerce. The majority of buyers (59 percent) look up the return policy of the retailer prior to buying, and more than half of them expect the seller to arrange and pay for return shipping.