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Online Shopping Figures For the UK

Since its humble beginnings, the online retail market has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.

Many shoppers use online shopping to research brands prior to purchasing, and 45% like to "buy online, then pick it up in store". This is a change in the way people shop that brick-and-mortar shops must be aware of.

1. Retail sales online in the UK

It's hard to deny that sales of online retail in the UK have risen significantly over the past few years. According to data from 2023 the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is driven by changing consumer shopping habits and the use of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as consumers increasingly prefer online retailers.

With this in mind, it's important for both omni channel and pureplay retailers to know what motivates shoppers to buy online. To help you do this, we've compiled an assortment of retail sales figures and statistics that are both eye-opening and shocking.

Fashion is the most popular retail sector in the UK with 28 percent of all e-commerce sales. This is likely due to the wide selection of products and the convenience of trying on clothes without leaving the house. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is due to the constant demand for new gadgets and the desire to stay current with the latest technology. Hobbies and leisure products are also a favorite purchase on the internet, accounting for 15% of all e-commerce sales.

When asked why they shop online, 57% of respondents mentioned convenience. This is followed by 48% who cited price comparison, and 37% who indicated they were looking for special discounts or offers. These findings indicate that UK consumers are less influenced by price than their European counterparts, and are more focused on convenience and a wide product selection.

2. Online shopping in the UK

Online shopping has become a daily part of the lives of many UK residents. More than half of UK residents aged 65 or older have made a purchase on the internet within the last year. With a wide range of payment options buyers can also pick the time and date they would like their purchases to be delivered.

While there are many reasons for online shoppers to shop among them, the most popular include convenience prices, availability, and price. In fact 57% of online shoppers mention convenience as the primary driver behind their shopping habits. Additionally, 48% of them cited lower prices as a advantage, while 37% cited the availability of more options.

UK consumers are also becoming more eco conscious when it comes to their shopping online. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They can take action if their orders are not packaged in a sustainable green manner.

Some customers are looking to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example, 35 percent of UK customers have purchased clothing, footwear, and accessories from a retailer who has their size information saved. This lets them to skip the return process and to get what they want faster.

Incredibly, UK shoppers are reported to be more likely to wait for their online clothing sites uk orders than they were during the pandemic. This could be due to the fact that UK customers are more used to the slow delivery times and are aware of how long it takes to receive an item via the mail.

3. Online shopping in the UK by age group

Online shopping is very popular in the UK. Clothing and accessories are among the most popular purchases followed by groceries and media such as movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. It is also easy to compare prices and items online when making these types of purchases.

It is crucial to remember that online shoppers are diverse. This makes it essential for ecommerce companies to know what their customers are looking for when they purchase products. It is also important to know how much time each segment of customers spends online. For example the younger generation is far more likely to purchase on mobile devices than any other age group. This is because this age group is very constrained in time and will utilize multiple devices to complete online tasks.

The older generation however tend to have more cautious buying habits and are less influenced by the online ads. They are also more likely to visit high street stores to look at and feel products prior to making a purchase. This doesn't mean that they will not buy online. The convenience and ease of shopping online are still very appealing.

Another interesting aspect to be considered when shopping online is that older people are more likely than younger generations to anticipate and expect free shipping on all their purchases. They are also more likely to abandon carts when shipping costs appear excessive. In addition, 61% of over 55s say that they will add more items to their cart in order to get the free delivery threshold.

4. Online shopping in the UK by gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make major purchases such as furniture and electrical appliances. Both groups are more likely to purchase clothing, home and garden products as well as consumer electronics and health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% of these looking for brands that support and are in close contact with their local communities.

The most sought-after online shopping products in the UK are clothing and shoes. In fact 62 percent of British women who shop online purchased these items by 2020. However online sales aren't limited to the clothing sector and there are a myriad of other products on sale, like kitchenware, jewellery and sports goods.

This is why online shopping is becoming increasingly popular as a method to find the most affordable prices on these products. Some experts believe that by 2024, the sales from e-commerce could be nearly a third of retail sales.

While some retailers are struggling to keep up with the growth in online sales, others are flourishing. Online sales are increasing in health and wellness as well as home and garden and consumer electronics.

The trend of buying these items online is expected to continue to expand in the coming years. As the number of people who use the internet is growing, it is expected that online shopping will increase in popularity in the near future. With the increasing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and that they provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a leading European ecommerce market. When it comes to online shopping, the UK's consumers are mostly influenced by convenience, price, and the wide variety of products. These factors make it a great place for retailers who want to invest in their web presence and offer an easy shopping experience.

During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to store purchases. This trend has continued after the pandemic as consumers continue to embrace shopping online as an alternative.

Online shopping is an important aspect of UK retail, and certain estimates suggest that it could make up three-quarters of retail sales by 2024. This increase is the result of the increasing use of ecommerce by consumers and technological advances.

In the UK 57% of online shoppers cite convenience as the main factor driving them to shop online. This is followed by 48% who state that it is easier to find deals and special offers, and 37% of shoppers say there is a wider range of products available online shopping figures uk (Internet Page). In Europe the majority of shoppers cite lower prices as a major reason for them to purchase online.

Online shoppers are also willing to test new brands and products. Almost 25% of shoppers online have bought products they've never purchased on the high street before, and half are willing to test new items when purchasing from a marketplace like does amazon ship to uk. UK customers are awed by the buy now and pay later checkouts. 29 percent of buyers who shop online have used this option during the last year.

A solid return policy for online purchases for the UK is also an important aspect of ecommerce. The majority of online buyers (59 percent) will look up the returns policy of a retailer prior purchasing, and online shopping Figures uk a majority will expect a retailer to be responsible for both arranging and paying for return shipping.