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You can find everything from designer clothing to pyjamas at one the leading department stores in the United Kingdom. Expect to find brands like Reformation, Rixo and Ganni along with homeware, beauty tech, and much many more.

ASOS offers more than 850 brands in petite, tall, and curve collections. Influencer favourite Oh Polly sells two-piece sets and body-con dresses while cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo is a fast-fashion giant provides affordable womenswear.

ASOS

ASOS was founded in 2000, with the fashion-conscious shopper in their 20s as its target audience. The company was able to raise funds for its initial startup by selling cheap replicas of popular clothes, such as the ones worn by Kate Moss and Sienna Miller. But, after a few years, the founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing since they could earn the highest returns.

The ASOS website has a wide selection of sizes and products, including maternity and plus size clothing accessories, shoes, and stationary. It also has a selection of fashion guides and #AsSeenOnMe content that inspire. Customers can also add items to a wish list and create private boards to organize their favorites.

ASOS's mobile app offers an effortless shopping experience with saved items being synced and a speedy checkout. The app displays information about stock to avoid disappointment when an item is out of stock. This feature is an excellent illustration of how retailers can use the power of e-commerce to improve customer engagement and build loyalty.

George at ASDA

Founded in 1989, George is the Asda's grocery fashion label that sells clothing for men, women and children. The brand offers a variety of affordable and ethically sourced clothing. Customers can shop on the internet, in over 500 Asda stores, and on the George website.

The new collection is a part of the 'quiet luxury' style, with pieces made from cotton, silk, and linen blends. The collection features slouchy suits as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and go up to about 77 pounds (for full suits).

ASDA George, a fast fashion retailer, creates new store plans and instructions "generally once every six weeks". Visual Retailing's software for retail planning to modernise and future-proof its planning process. This allows it to send briefs and layouts for merchandising with unbeatable speed, simplicity, and efficiency. The company also uses StyleShoots all-in-one photo machines that instantly remove garments from their backgrounds and are uploaded into the Visual Retailing system for instant use in VM layouts. This aids in enhancing merchandising compliance and ensure that all its stores have the identical information.

Debenhams

Debenhams is one of the most storied UK department stores, offers a variety of clothing and other products. It also has a large selection of brands and has regular sales and discounts. The company also offers various services to help customers find the items they are searching for.

The retailer started in London in 1778 as a drapers' store. Over the years, it expanded into a huge department chain of stores with a global presence. It is a major retailer of fashion, renowned for its exclusive designer brands and clothing. It also has a substantial online presence.

While a few Debenhams stores have closed due to the COVID-19 pandemic, it continues to operate online. The company recently sold its brand and website to Boohoo Group for PS55 million. The acquisition highlights the increasing power shift away from brick and mortar stores to more agile online counterparts. This trend is expected to continue as sales in physical stores continue to fall.

Topshop

Topshop is a retailer of fashion that sells men's and women's clothes as well as accessories. It has different collections, including Boutique, Collections, and Style. The company also offers an option to stylists that suggest clothing according to the person's personality and style. This is a great feature for fashion-conscious people or beginners.

The company's fortunes have changed to the negative and it now appears like the entire Arcadia group - including Dorothy Perkins, Topshop, and Boohoo - may be in danger of crashing (Yahoo Finance 2012). The company's fortunes turned towards the downwards and it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo could be on its way to collapse (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest that a high-street shopper could be to catwalk style. However, this was the reason it went under. When Asos and Boohoo began offering the same fashions at a lower cost, customers stopped visiting the stores in a flurry.

Unintentionally

Missguided, a British-based fashion website, sells stylish pieces inspired by the fashion of celebrities. Its website is feminine and has a the theme of white and pink. It also features a variety of female models and clothing items on its webpage. Customers can avail free next-day shipping and a discount for students on the website.

The site has a wide range of products and is targeted at 16-34 year olds. The brand is a rival of Boohoo which is a fashion retailer who also sells trendy clothes to the same audience. The website is adorned with bold headings and includes images of clothes items. Boohoo allows users to sign up to their newsletter and receive updates about new products.

Nitin Pasi was the founder of the company, describing the aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo, an online retailer of fast fashion based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. The company's own fashion clothing line is developed and manufactured in the United Kingdom. The company also carries other brands, including Pretty Little Thing and Miss Pap.

The business model of the brand is built on maximising profits by selling to young people in search of fashionable and trendy clothing at low prices. This market segment, made up of people under 30 years old, is an enormous market segment in the world.

Boohoo's employees are offered a range of benefits which include competitive bonus plans and long-term financial security via pension plans. The company prioritizes employee health through gyms on-site, free healthcare cash plans and mental support. The company is known for its commitment to size-inclusivity. It provides detailed size charts for clothing sizes to help shoppers find the right size.

Amazon

As the world's biggest online store Amazon's UK branch offers a wide selection of clothing, shoes and accessories. You can also purchase groceries, household items and DIY tools. The site also features an extensive selection of international brands and products.

Other online shops worth a look include river island for trendy pieces inspired by the catwalk and fashion of celebrities, Mango for affordable yet stylish Spanish clothes that look like a lot more expensive than they are, and Lavish Alice, which is a must-visit for fashion-forward designs that are great for both dressed up or dressed down days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

Department store chain John Lewis is another must-visit for those who love fashion, considering that their selection spans all major categories including cosmetics and cutting edge electricals. They also stock a wide selection of household products including unique tea caddies.