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Online Shopping Figures For the UK

The market for online retailers has been growing continuously since its inception. This is particularly evident in the UK where ecommerce accounts for 20% of retail sales.

Shopping online is a popular method for consumers to explore brands and purchase. 45percent of customers prefer to "buy online and then pick it up in-store". This is a change in consumer habits that brick-and mortar shops should be aware of.

1. Retail sales online in the UK

There's no doubt that retail sales online clothes shopping websites uk have increased significantly in the UK in recent years. In fact, according to data from 2023, the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is a result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly shop online.

To do this, it's crucial that both omni-channel and pureplay retailers know what drives consumers to shop online. We've collected retail sales figures and stats that are both eye-opening and revealing to help you.

Of all the retail industries of which fashion is the most sought-after and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a wider range of merchandise and the ease of trying on clothes without leaving the house. Electronics is second with 16% of the sales on e-commerce. This is probably due to the constant demand for new gadgets and the desire to keep up with the most recent technology. Online sales of leisure and hobby products account for 15% of all online sales.

When asked about the reason they shop online, 57% of respondents mentioned convenience. This is followed by 48% who mentioned price comparison and 37% said they were looking for special discounts or offers. These findings suggest that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a wide product variety.

2. Online shopping in the UK

Shopping online is becoming part of daily life for many UK customers. Whether it's to buy groceries, electronics, or fashion - almost half of UK residents over the age of 65 have made a purchase online within the last year. Shoppers can select from a wide range of payment options, and decide the time and method they'd like their items delivered.

Price, convenience and accessibility are among the top reasons why shoppers shop online. In fact, 57% of shoppers cite convenience as the primary reason to shop online. Additionally, 48% cited lower prices while 37% mentioned a greater choice of options.

UK consumers are also becoming more environmentally conscious when it comes to their online shopping habits. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They could be able to take action if they find that their purchases are not packaged in an eco friendly manner.

In addition to decreasing their environmental impact, some customers are also seeking to make their online shopping experience more personal. For instance 35% of UK customers have purchased clothes or footwear from a store that has their measurements on file. This lets them to skip the return process and to purchase what they want quicker.

Incredibly, UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This may be because they are more accustomed to the longer delivery times and have a better understanding of how long it takes for the item to be delivered via the mail.

3. Online shopping in the UK depending on the age group

Shopping online in the UK is a very popular pastime for a large number of people. Accessories and clothing are the most popular purchases, followed by groceries, and entertainment such as movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. Online comparisons of products and prices are also feasible when making these purchases.

It is important to note that online shoppers are diverse, which is why it is crucial for e-commerce companies to know what their customers are seeking when purchasing products. Additionally, it is also important to be aware of the amount of time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is because this age group is time-poor and will use multiple devices to accomplish online tasks.

The older generation however tend to have more conservative buying habits and are less influenced by online advertising. They also prefer to visit high-end stores to experience products before making a decision. However, this doesn't mean they will not buy online. The convenience and ease of shopping online are still appealing.

Another interesting aspect to take into consideration when shopping online is that older generations are more likely than younger generations to anticipate and expect free shipping on all their purchases. They are also more likely to drop carts when shipping costs appear excessive. In addition 61% of those over 55 say they'll add more items to their shopping carts in order in order to reach the free delivery threshold.

4. Online shopping in the UK depending on gender

Men and women in the UK are equally likely to purchase items online. Women are more likely than men to make big purchases like electrical appliances and furniture. Both groups are more likely to shop for fashion as well as health and beauty, home and garden, and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of those customers searched for brands that were supportive and collaborated with their local community.

The most popular online shopping items in the UK are shoes and clothing. In fact 62 percent of British women who shop online purchased these items by the year 2020. However online sales aren't limited to the clothing sector, with a variety of other items available, like kitchenware, jewellery and sports equipment.

This is why online shopping is becoming increasingly popular as a method to find the best prices on these products. In fact, some analysts predict that e-commerce sales will account for nearly one third of all retail sales by 2024.

While some retailers struggle to deal with the rise in online sales, others are flourishing. Online sales are growing in fashion, health and wellness as well as home and garden and consumer electronic.

The trend of purchasing online for these items is likely to continue to grow in the coming years. As the number of people who use the internet continues to grow it is expected that Online shopping figures uk shopping will be more popular in the near future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is among the top European eCommerce markets. When shopping online the customers of the UK are influenced by price, convenience and the wide variety of products. These factors make it a great spot for retailers who wish to improve their online presence and offer an easy shopping experience.

During the COVID-19 pandemic online sales grew dramatically because consumers were looking for secure and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to embrace online shopping as an attractive alternative.

Online shopping is a significant portion of the UK retail market, with some estimates suggesting that it will account for three-quarters of all retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.

In the UK 57% of shoppers who shop online mention convenience as the primary factor driving them to shop online. The 48% who say it's easier to find bargains and special offers and the 37% who claim there's a wider selection of items available online are behind. In Europe more than half of shoppers mention the lower cost as a primary factor in their decision to purchase online.

Consumers are also open to trying new brands and products when they shop online. Nearly a quarter of online shoppers have bought products they've never seen on the high-street previously, and a majority are willing to test new products when they shop on the marketplaces like Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this method during the last year.

A strong online return policy for the UK is also a crucial aspect of ecommerce. The majority of buyers (59%) go through a retailer's return policy before purchasing, and nearly half expect retailers to arrange and pay for return shipping.