Amazon Is Ending Its 20 Percent Prime Discount On Video Game Preorders

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Amazon is discontinuing its two-year-old video game preorder discount program for Prime members on August 28th, the company announced today. In its place, Amazon will offer members a $10 credit with a preorder, but only for select titles. The credit will take up to 35 days to arrive. Once activated, customers will have 60 days to put the money toward a separate purchase on Amazon. Back in July, CNET noted a change to the Prime platform’s Terms of Service that suggested Amazon would change its game discount policy to exclude certain titles. Now, it seems like the company is simply replacing it wholesale. The Prime video game discount program started in January 2016, and it’s been one of the most substantial discount benefits the platform offers. It gave Prime members up to 20 percent off new video game releases, translating to about $12 off a typical $60 new release. Amazon initially gave Prime members 20 percent off new game purchases within two weeks of release, Playstation but it restricted the program in 2017 to preorders only. Curtailing the program is sure to be met with disappointment among game fans who have resisted the urge to move most of their purchases to digital stores operated by Microsoft, Nintendo, engel-und-waisen.de and Sony. Amazon’s discount program also kept it fiercely competitive with GameStop. As noted by Polygon, Best Buy shut down a similar 20 percent discount program called Gamers Club, which was unlocked earlier this summer, and replaced it with a $10 credit system.


Amazon Fashion Prime Day is almost upon us once again. We don't have a confirmed date just yet, but the sale usually takes place in July, so that means we've only got a few months left to go. You can stick with us for all the latest news and updates as the two-day sale approaches - as well as our expert predictions and expectations for this year's Prime Day deals. To give us a little idea of what to expect, Amazon ran a brief Spring Sale in March that featured many products that are likely to be on sale for Prime Day. This two-day deals event wasn't on the same scale as Prime Day, but did offer a chance to bag a few bargains earlier in the year on Amazon devices, tech, toys, fashion and more - even though not all the prices were as low as we'd seen in the past.


From now and throughout the actual sale, this will be your destination for all things related to Amazon Prime Day 2023. For the time being, we've got all the crucial details from last year's event - including the best deals that were available and how you could find the biggest savings to make the most of the sale. When is Amazon Prime Day 2023? Unfortunately, we don't have a concrete answer for that right now. Amazon doesn't tend to confirm when its Prime Day sale will take place until a couple of weeks before the event. However, we can make some solid predictions based on the sale dates from previous years. One thing we can almost say for certain is that Prime Day 2023 will take place in July. Outside of the two times it was rescheduled due to the pandemic, Amazon Fashion has always held the sale in July - and it returned to that month for the most recent event, too.


We expect it to take place in the first half of the month, too, so our current prediction is that Amazon Prime Day 2023 will run on July 11 -12. This is, of course, just an educated guess. When did the last Amazon Prime Day take place? Amazon Prime Day ran across July 12 -13 from 0:00AM BST on Tuesday to 23:59 BST on Wednesday night. It was a huge two-day shopping bonanza that didn't just run in the UK - it also ran concurrently in the US, many European countries, and even over in Australia. The return to July after two years of rescheduling following supply issues and delivery delays caused by the coronavirus pandemic shows Amazon was ready to return things to normal once more. This is the same month it took place when Amazon originally started the 24-hour shopping event back in 2015, before evolving it to 30 hours in July 2017 and later expanding it to a full two days. Th​is c ontent　was wri tten wi᠎th GSA C​on te᠎nt Generator DEMO᠎.


As always, we saw quite a few Prime Day deals dropping ahead of the event this year, mainly on Amazon's own brand devices. If you're already looking forward to the next Prime Day event, definitely remember that you can find really great sales upwards of a week in advance. A few of these 'warm up' Prime Day deals from the previous event also included strong promotions on popular subscription services such as Audible, Music Unlimited, and Sales Kindle Unlimited. Prime Day isn't just a great time to pick up cheap tech, it's also a good time to think about trying out new streaming platforms or services with a range of extended free trials on offer. Occasionally, Amazon also offers tie-in promotions that include free credit to spend on Prime Day. Last time, there was no free credit up for grabs but you could enter a sweepstake to potentially win £5,000 (opens in new tab) if you bought from small businesses. There was also the opt-in charity donation service called Amazon Smile (opens in new tab) that funnelled some of your spending on Prime Day deals to charitable causes.