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Online Shopping Figures For the UK

Since its humble beginnings the market for online retail has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Online shopping is a popular method for shoppers to explore brands and purchase. 45percent of consumers prefer to "buy online and pick up in-store". This is a change in consumer behavior that brick-and-mortar shops must be aware of.

1. Retail sales online in the UK

It's not a secret that retail sales online have risen dramatically in the UK over recent years. According to 2023 statistics the B2C online market is expected to grow to $120 billion next year. This increase is the result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as consumers increasingly shop online.

With this in mind, online shopping figures uk it's essential for both pureplay and omni channel retailers to understand what drives shoppers to buy online. We've collected retail sales figures and stats that are both eye opening and revealing to help you.

Fashion is the most sought-after retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is probably due to a wider selection of merchandise that are available and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics is second, with 16% of online sales. This is likely due to the constant demand for new gadgets and the need to stay up-to-date with latest technology. Hobbies and leisure items are also a popular purchase online, accounting for 15% of all online sales.

When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who mentioned price comparison, and 37% who said they were seeking special deals or discounts. These results suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a broad variety of products.

2. Online shopping in the UK

Online shopping is becoming a part of daily life for many UK consumers. More than half of UK residents aged 65 and older have made a purchase on the internet in the last year. With a wide variety of payment methods available, shoppers can also choose the best time and method for their goods to be delivered.

Accessibility, convenience, and price are among the top reasons why shoppers shop online. In fact, 57% of people cite convenience as the primary reason for shopping online. Additionally, 48% of them cited lower prices as a benefit and 37% noted an increased selection of choices as well.

The shopping habits of UK customers are also becoming more eco-conscious. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They can be able to take action if they find that their purchases are not packaged in an environmentally friendly manner.

In addition to lessening their environmental impact, a few customers are also seeking to make their shopping experience more personal. For example 35% of UK customers have purchased clothes, footwear, and accessories from a retailer that stores their size information. This lets them to skip the return process and to get what they want quicker.

It is interesting to note that UK shoppers have been reported to be more eager than ever to wait for online orders. This could be due to the fact that UK shoppers are more accustomed to the slower delivery time and understand the length of time it takes to receive an item through the mail.

3. Online shopping in the UK according to the age group

Shopping online is a huge hit in the UK. Clothes and accessories are the most popular purchases, followed by groceries, and entertainment such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are very practical for shoppers. It is also easy to compare prices and products online when making these kinds of purchases.

It is crucial to understand that online shoppers are diverse and this makes it crucial for ecommerce companies to know the demographics their customers are seeking when it comes to purchasing products. Additionally it is crucial to be aware of the amount of time each age group is spending shopping online. For instance the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is very busy and uses multiple devices to complete online tasks.

The older generations are more sceptical about their buying habits and less influenced by online advertising. They also tend to visit high street stores to see and touch products before making purchases. But this doesn't mean they don't shop online due to the convenience and stress-free nature of online shopping is still extremely appealing to them.

Another interesting aspect to think about when it concerns online shopping is that older generation is more likely to expect and expect free delivery on all their purchases. In addition, they tend to drop their carts if they believe that shipping costs are too high. Furthermore, as many as 61% of over 55s say that they will add additional items to their cart in order to reach a free delivery threshold.

4. Online shopping in the UK according to gender

In the UK both genders are equally likely to shop online. However women are more likely to make large purchases, such as electrical appliances or furniture, than men. Both groups tend to spend more on fashion products, home and garden items consumer electronics, as well as health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 pandemic with 69% searching for brands that support and are in close contact with their local communities.

The most sought-after online purchasing products in the UK are footwear and clothing. In fact 62% of British women who shop online bought these items by the year 2020. Online sales aren't just only limited to clothing. Other products such as kitchenware, jewellery and sports goods are also available.

Shopping online has become more popular for finding the best bargains. In fact, some analysts have predicted that e-commerce sales will account for almost one third of all retail sales by 2024.

Some retailers are struggling with the rise of online shopping while others are thriving. In particular the rise of online sales for health, fashion, beauty as well as gardening and home, and consumer electronics.

The trend for buying online for these items is likely to continue to grow in the years ahead. As the number of people who use the internet is growing it is anticipated that online shopping will become more popular in the near future. With the growing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a major European ecommerce market. The customers are influenced by convenience, price and a variety of goods when they shop online. These factors make it a great opportunity for retailers to invest in their online presence and offer a seamless online shopping experience.

During the COVID-19 Pandemic, online sales grew significantly as people sought out safe and convenient options for shopping. This trend has remained in place post-pandemic as consumers continue to use online shopping as an attractive alternative.

Online shopping is an important aspect of UK retail and certain estimates suggest that it will comprise one-third of sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.

In the UK, 57% of online shoppers mention convenience as the primary factor driving them to shop online. This is followed closely by 48% who say that it is easier to discover special deals and offers and 37% who claim that there's a wider selection of products available online. This contrasts with Europe, where a greater percentage of consumers said that lower prices were the primary reason for their purchase online.

Consumers are also open to trying new brands and products when they shop online. Online consumers are open to trying new brands and products. Half of them are willing to try them when they shop on marketplaces like Amazon. Buy now pay later checkouts are a popular choice for UK shoppers with 29% of online shoppers using the buy now pay later option in the last year.

Additionally, a strong online return policy is a vital aspect of the online shopping figures uk shopping landscape for the UK. The majority of online buyers (59%) will look up the return policy of a retailer prior to purchasing, and a majority will expect the seller to be responsible for organizing and paying for return shipping.