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Online Shopping Figures For the UK

The market for online retail has been growing continuously since its humble beginnings. This is especially evident in the UK where ecommerce accounts for 20% of all retail sales.

Online shopping is a popular way for consumers to explore brands and purchase. 45% of customers prefer to "buy online and then pick it up at the store". This is a shift in consumer habits that brick-and mortar shops should be aware of.

1. Online retail sales in the UK

There's no doubt that online sales of merchandise have risen dramatically in the UK over recent years. In fact, according to 2023's statistics the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is driven by shifting consumer habits and the use of digital transformation technologies by retailers. Bricks and mortar shops are gaining popularity as shoppers increasingly shop online.

With this in mind, it's important for both omni channel and pureplay retailers to know what motivates shoppers to buy online. To help you understand this, we've compiled an assortment of retail sales figures and other statistics that are both eye-opening and revealing.

Of all the retail sectors, fashion is the most sought-after with 28 percent of all sales on e-commerce in the UK. This is probably due to the wider range of items that are available and the convenience of being able to try on clothes without leaving your home. Electronics is second with 16% of e-commerce sales. This is likely due to the constant demand for new gadgets and the need to keep up with most recent technology. Hobbies and leisure products are also a favorite purchase online, with 15% of all e-commerce sales.

When asked about the reason they shop online, 57% of respondents mentioned convenience. This is followed by 48% who cited price comparison and 37% indicated they were seeking special deals or discounts. These findings suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad product range.

2. Online shopping in the UK

Shopping online is now a regular part of life for many UK residents. Be it for electronics, groceries, or fashion - almost half of UK residents over the age of 65 have made a purchase on the internet within the last year. Shoppers can choose from a wide range of payment options and also choose the time and method they'd like their products delivered.

Accessibility, convenience, and price are among the top reasons customers shop online. In fact, 57% of people cite convenience as their primary reason for shopping online. Then, 48% cited lower prices as an additional benefit and 37% noted a wider range of choices as well.

UK consumers are also becoming more eco conscious in their online shopping habits. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They may take action if their orders are not packaged in an eco ecologically friendly way.

Some customers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance 35% of UK customers have purchased clothing or footwear from a retailer that has their size information stored on file. This lets them bypass the return process and get what they want quicker.

It is interesting to note that UK customers are reported to be more eager than ever to wait for online orders. This could be because UK customers are more used to the longer delivery time and understand the length of time it takes to receive an item via the mail.

3. Online shopping in the UK by the age group

Shopping online is extremely popular in the UK. The most sought-after purchases are clothes and accessories followed by food items, and finally media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for shoppers. Online comparisons of products and prices are also feasible when making these purchases.

It is important to know that online shoppers come from a variety of backgrounds. This is why it is crucial for ecommerce companies to understand the type of customer they are looking for when purchasing products. It is also crucial to know how much time each segment of customers spends online. For example the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious, and will use several devices to complete online tasks.

Older generations tend to be more sceptical about their buying habits and less influenced by advertising on the internet. They also prefer to go to high-street stores to experience products before making a purchase. However, this doesn't mean they will not buy online, as the convenience and ease of use of online shopping is very appealing to them.

Another important aspect to be considered when shopping online is that older generations are more likely than younger generations to anticipate and expect free shipping on all of their purchases. Additionally they are more likely to abandon their carts when they believe that shipping costs are prohibitive. Moreover 61% of those over 55 say that they will add more items to their shopping online sites carts in order to get to the free delivery threshold.

4. Online shopping in the UK according to gender

Women and men in the UK are equally likely to purchase items online. However women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are more likely to shop for fashion cosmetics, health and beauty products as well as home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of those shoppers looked for brands that supported and collaborated with their local communities.

The most popular online shopping items in the UK are clothing and shoes. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. online Shopping figures uk sales aren't just only limited to clothing. Other products such as jewellery, kitchenware and sports equipment are also available.

Shopping online has become more popular for finding the best bargains. In fact, some analysts predict that online sales will account for almost one third of all retail sales by 2024.

Some retailers are struggling with the rise of online shopping while others are prospering. Particularly, online sales are booming for health, fashion, beauty as well as gardening and home as well as consumer electronic.

The trend of buying these products online is expected to continue grow in the coming years. As the number of internet users continues to grow it is expected that online shopping will become more popular in the near future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is among the leading European online marketplaces. When shopping online, the UK's consumers are mostly influenced by convenience, price, and a variety of products. These factors make it an ideal spot for retailers who wish to improve their online presence and offer an easy shopping experience.

During the COVID-19 Pandemic, online sales grew significantly because consumers were looking for safe and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.

Online shopping is a major part of the UK retail economy, with some estimates suggesting that it could account for one-third of all retail sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and advances in technology.

In the UK, 57% of shoppers who shop online cite convenience as the main reason for them to shop online. The 48% who say it's easier to find bargains and special deals, and the 37% who claim there is a greater range of items available online are behind. This contrasts with Europe, online Shopping figures uk where a greater percentage of shoppers stated lower prices as the main reason behind their choice to shop online.

Consumers are also open to trying new brands and products when they shop online. Online customers are willing to try new brands and products. Half of people are willing to do so when they shop on marketplaces like Amazon. Buy now pay later checkouts are a common choice for UK shoppers with 29 percent of online shoppers choosing a buy now, pay later option in the past year.

A robust return policy on the internet for the UK is also a crucial aspect of e-commerce. The majority of online shoppers (59 percent) check the return policy of the retailer prior to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.