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Online Shopping Figures For the UK

The market for online retail has grown continuously since its humble beginnings. This is particularly evident in the UK, where ecommerce represents 20% of all retail sales.

Online shopping is a popular method for shoppers to look up brands and make purchases. 45% of customers prefer to "buy online and then pick it up in-store". This is a change in the way people shop that brick-and-mortar stores should be aware of.

1. Retail sales online in the UK

It's not a secret that sales on retail websites have increased significantly in the UK in recent years. According to 2023 statistics the B2C online market is predicted to grow to $120 billion by the end of the year. This growth is driven by the changing habits of consumers and the use of digital transformation technologies by retailers. As a result bricks and mortar shops are experiencing a decline in popularity as more customers prefer online retailers for their purchases.

To achieve this, it's essential that both pureplay and omnichannel retailers know what drives customers to buy online. To help you do this, we've created an assortment of retail sales figures and stats that are both eye-opening and informative.

Of all the sectors of retail that are available, fashion is the most well-known with 28 percent of all sales made through e-commerce in the UK. This is likely due to the wide range of merchandise and the ease of trying on clothes without leaving the house. Electronics comes in second with 16% of online sales. This is likely due to the constant need for new gadgets and a desire to keep up with latest technology. Leisure and hobbies are also a popular purchase on the internet, accounting for 15% of all e-commerce sales.

When asked about the reason they shop online, 57% cited convenience. Then, 48% cited price comparison while 37% stated that they were seeking discounts or special offers. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a wide product range.

2. Online shopping in the UK

Shopping online is becoming regular part of the lives of many UK customers. Nearly half of UK people aged 65 and older have made an online purchase in the past year. Shoppers can choose from a variety of payment options and also choose when and how their products delivered.

Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% of people cite convenience as their main reason to shop online. Additionally, 48% pointed to lower prices, while 37% mentioned a greater variety of options.

Online shopping habits of UK consumers are also becoming increasingly environmentally conscious. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They might even take action if they think their purchases aren't coming in environmentally friendly packaging.

In addition to reducing their environmental impact, a few customers are also seeking to make their online shopping experiences more personal. For instance 35% of UK shoppers have bought clothing, footwear, or accessories from a store that has their measurements on file. This lets them bypass the return process and obtain what they want faster.

It is interesting to consider that UK customers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the slower delivery time and know how long it takes to receive an item via the mail.

3. Online shopping in the UK according to the age group

Online shopping in the UK is a very popular pastime for a lot of people. Clothes and accessories are the most sought-after purchases followed by food items, and media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that consumers find these events very convenient. Comparisons of products and prices are also feasible when making these purchases.

It is crucial to remember that online shoppers are very diverse. This makes it essential for ecommerce businesses to understand what their target market is seeking when purchasing products. In addition to this it is crucial to be aware of the amount of time each age group spends shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation is less time-conscious and uses a variety of devices to accomplish online tasks.

The older generation on the other hand tend to have more cautious buying habits and are less influenced by advertisements on the internet. They also prefer to visit shops in the high street to feel and touch products before making a decision. But this doesn't mean they don't shop online due to the convenience and ease of online shopping remains extremely appealing to them.

Another interesting aspect to be considered when shopping online is that older people are more likely than younger generations to expect and expect free shipping on all their purchases. They are also more likely to leave carts when shipping costs appear excessive. Moreover 61% of people over 55 say that they will add more items to their carts to reach the free delivery threshold.

4. Online shopping in the UK according to gender

Both genders in the UK are equally likely to purchase items on the internet. However, women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are more likely to buy clothing household and garden products, consumer electronics, and products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how the retailer has responded to the COVID-19 pandemic, with 69% of these seeking out brands that are supportive of and work closely with their local communities.

Shoes and clothing are the most requested items to buy online in the UK. In fact, 62% of British women who shop online Shopping figures uk bought these items by 2020. However the online sales don't just apply to the clothing sector, with a variety of other products available like kitchenware, jewellery and sports goods.

Shopping online is becoming more popular for finding the most affordable deals. In fact, some experts predict that online sales will make up nearly one third of all retail sales in 2024.

Some retailers are struggling with the rise of online shopping, while others are flourishing. Online sales are increasing in health and wellness gardening, home and garden and consumer electronic.

The trend of buying these items online is likely to continue to grow in the years ahead. With the number of people having access to the internet increasing, it is expected that more increasing numbers of people will be turning to online shopping in the coming years. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is among the top European online marketplaces. When it comes to online shopping the customers of the UK are mostly influenced by convenience, price, and a variety of products. These factors make it an ideal place for retailers who want to invest in their web presence and offer a seamless shopping experience.

During the COVID-19 Pandemic, online Shopping figures uk online sales increased dramatically because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to choose online shopping as a viable alternative.

Online shopping is a major aspect of UK retail, and certain estimates suggest that it could make up three-quarters of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.

In the UK, 57% of shoppers who shop online cite convenience as the main reason for them to shop online. The 48% who say it's easier to find bargains and special deals and the 37% who say there's a wider selection of merchandise available online are behind. This contrasts with Europe, where a greater proportion of shoppers said that lower prices were the main reason behind their decision to shop online.

The online shoppers are also keen to test new products and brands. About 25% of online shoppers have bought items they've never seen on the high street before, and half are willing to try new items when purchasing from a marketplace like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of buyers who shop online have made use list of online shopping sites uk this method in the last year.

In addition to this, a robust online return policy is a vital aspect of the ecommerce landscape in the UK. The majority of buyers (59%) go through a retailer's return policy before purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.