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Online Shopping Figures For the UK

The market for online retailers has been growing continuously since its humble beginnings. This is especially evident in the UK, where ecommerce represents 20% of retail sales.

Shopping online is a common method for shoppers to look up brands and make purchases. 45percent of consumers prefer to "buy online and pick up in-store". This is a shift in consumer habits that brick-and mortar shops must be aware of.

1. Online retail sales in the UK

It's not difficult to see that online retail sales in the UK have grown significantly over the past few years. According to 2023 statistics the B2C market for e-commerce is set to hit almost $120 billion by next year. This growth is driven by shifting consumer habits and Online Shopping Figures uk the use of digital transformation technologies by retailers. As a result bricks and mortar stores are experiencing a decline in popularity as more customers prefer online stores for their purchases.

To achieve this, it's essential that both omni-channel and pureplay retailers know what drives shoppers to purchase online. We've collected statistics and figures for retail sales that are both eye-opening and revealing to help you.

Of all the retail sectors, fashion is the most well-known and accounts for 28% of all e-commerce sales in the UK. This is likely due to the wider range of products that are available and the convenience of being able to try on clothes without having to leave home. Electronics is second with 16% of e-commerce sales. This is likely due to the constant demand for new gadgets and the desire to stay up-to-date with latest technology. Online sales of leisure and hobbies products represent 15% of all ecommerce sales.

When asked what factors drive consumers to shop online, 57 percent of UK consumers cited convenience as the primary driver. In addition, 48% of them cited price comparison and 37% of them said they were looking for discounts or special deals. These results suggest that shoppers in the UK are less driven by price than their European counterparts and Online Shopping Figures Uk are more focused on convenience and a wide variety of products.

2. Online shopping in the UK

Shopping online is becoming part of daily life for many UK customers. Be it for groceries, electronics or clothes - nearly half of UK residents over 65 have made a purchase online within the last year. Shoppers can pick from a wide range of payment options, and choose when and how their items delivered.

There are many reasons for shoppers to shop online, some of the most popular are convenience price, availability, and price. In fact, 57% of online shoppers say that convenience is the primary reason for their shopping habits. Another 48% pointed to lower prices, while 37% cited a wider variety of options.

UK consumers are also becoming more environmentally conscious in their online shopping habits. For instance 79% of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They can be able to take action if they find that their purchases are not packaged in an eco ecologically friendly way.

In addition to decreasing their environmental impact, some consumers are also trying to make their online shopping experiences more personal. For instance 35 percent of UK consumers have purchased clothing, footwear, or accessories from a retailer who stores their size information. This lets them bypass the return process and obtain what they want faster.

Interestingly, UK consumers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because they are more used to the slower delivery times and are more aware of how long it takes for an item to arrive in the mail.

3. Online shopping in the UK by age group

Shopping online in the UK is a very popular pastime for many people. The most sought-after purchases are clothing and accessories, followed by groceries, and finally media like movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because consumers find these events very convenient. It is also simple to compare prices and items online when making these kinds of purchases.

It is crucial to remember that online shoppers are diverse and this makes it crucial for ecommerce companies to know what their customers are looking for when it comes to purchasing products. In addition, it is also important to know how much time each age group spends shopping online. For instance the younger generation is far more likely to shop on mobile devices than any other age group. This is because the younger generation is less time-conscious, and will use several devices to accomplish online tasks.

Older generations tend to be more sceptical about their buying habits and less influenced by online advertising. They are also more likely to visit stores on the high street to look at and feel products before making purchases. However, this doesn't mean they will not buy online. The convenience and ease of online shopping remain very appealing.

A second interesting factor to take into consideration when shopping online is that older generations are more likely than younger generations to anticipate and expect free shipping on all their purchases. Additionally, they are more likely to abandon their shopping carts if they think that shipping costs are too high. Moreover 61% of people over 55 say they'll add more items to their cart to get to the free delivery threshold.

4. Online shopping in the UK according to gender

In the UK both genders are equally likely to shop online. However women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are more likely to shop for fashion as well as health and beauty, home and garden, and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how a company responded to the COVID-19 pandemic with 69% of these seeking out brands that are supportive of and work closely with their local communities.

The most popular online shopping products in the UK are shoes and clothing. In fact, a whopping 62% of female British online shoppers purchased these items in the year 2020. Online sales are not only limited to clothing. Other products such as kitchenware, jewellery and sports goods are also available.

As a result, online shopping is becoming more popular as a way to find the best prices on these products. Some analysts predict that by 2024, ecommerce sales could account for nearly a third of retail sales.

While some retailers are struggling to deal with the rise in online shopping, other are flourishing. Online sales are increasing in fashion, health and wellness gardening, home and garden and consumer electronic.

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5. Online shopping in the UK by region

The UK is among the leading European eCommerce markets. When shopping online, the UK's consumers are influenced primarily by price, convenience and the variety of items. These factors make it an ideal spot for retailers who wish to invest in their web presence and provide an easy shopping experience.

During the COVID-19 pandemic, online shopping sites london sales increased dramatically because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued following the pandemic as consumers continue to buy online as an alternative.

Shopping online is a large part of the UK retail market, with some estimates suggesting that it could account for a third of all retail sales in 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.

In the UK 57% of online shoppers say convenience is the primary factor driving them to shop online. The 48 percent who claim it's easier to find bargains and special offers as well as the 37% who claim there is a greater range of merchandise available online are behind. This is in contrast to Europe where a higher percentage of shoppers cited lower prices as the main reason behind their choice to shop online.

Online shoppers are also eager to try new brands and products. Online customers are willing to try new products and brands. Half of them are willing to try them when they shop on marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29 percent of online shoppers have used this option in the last year.

A strong online return policy for the UK is also an important aspect of e-commerce. The majority of online shoppers (59 percent) go through the return policy of a retailer prior to purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.