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Online Shopping Figures For the UK

The market for online retail has grown exponentially since its inception. This is particularly evident in the UK where e-commerce is responsible for 20% of all retail sales.

Many shoppers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick up in store". This is a shift in the way people shop that brick-and-mortar shops must be aware of.

1. Retail sales online in the UK

There's no doubt that sales on retail websites have increased dramatically in the UK in recent years. According to 2023 statistics the B2C online market is expected to reach almost $120 billion next year. This growth is a result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly shop online.

With this in mind, it's essential for both pureplay and omni channel retailers to know what motivates shoppers to buy online. To help you do this, we've put together a collection of retail sales figures and other statistics that are both eye-opening as well as revealing.

Of all the sectors of retail that are available, fashion is the most popular with 28% of all e-commerce sales in the UK. This is likely due to the availability of a larger range of merchandise and the ease of trying on clothes without leaving home. Electronics is the second most popular, with 16% of all e-commerce sales. This is probably due to the constant demand for new gadgets and the need to stay up-to-date with most recent technology. Hobbies and leisure products are also a favorite purchase online, accounting for 15% of all e-commerce sales.

When asked what factors drive consumers to shop online 57% of UK consumers cited convenience as the primary driver. This is followed by 48% who mentioned price comparison and 37% said they were seeking special deals or discounts. These findings indicate that UK shoppers are less price-driven than their European counterparts and are more focused upon convenience and a wide product variety.

2. Online shopping in the UK

Shopping online is becoming part of the daily routine for many UK customers. Nearly half of UK people aged 65 and older have made a purchase online within the last year. Shoppers can select from a variety of payment options and decide the time and method they'd like their products delivered.

There are many reasons to shop online Some of the most popular are convenience price, availability, and price. In fact 57% of online shoppers mention convenience as the primary reason for their shopping habits. Then, another 48% pointed to lower prices and 37% said they have a wider choice of options.

UK consumers are also becoming more eco conscious in their shopping online. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They can be able to take action if they find that their purchases are not packaged in an eco friendly manner.

Some customers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For example 35% of UK customers have bought clothes, footwear, and accessories from a retailer that has their size information saved. This lets them skip the return process and obtain what they want faster.

It is interesting to consider that UK customers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the slower delivery time and are aware of how to buy clothes online from uk long it takes to receive an item through the mail.

3. Online shopping in the UK in accordance with the age group

Shopping online is extremely popular in the UK. Clothes and accessories are the most popular items followed by food items, and media such as movies and music. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. It is also easy to compare prices and items online when making these kinds of purchases.

It is important to note that online shoppers are diverse. This is why it is crucial for e-commerce companies to know what their customers are seeking when purchasing products. In addition to this it is important to be aware of the amount of time each age group is spending shopping online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that the younger generation is time-poor and uses a variety of devices to complete online tasks.

The older generations are, however, likely to have more cautious buying habits and are less swayed by online advertising. They also prefer visiting high-street stores to feel and touch products before making a final decision. However, this doesn't mean they won't shop online. The convenience and ease of online shopping are still very appealing.

Another interesting aspect to think about when it is about online shopping is that the older generation is more likely to expect and demand free delivery on all of their purchases. Additionally, they are more likely to abandon their shopping carts if they think that shipping costs are prohibitive. In addition 61% of people over 55 say they'll add more items to their carts in order to reach the free delivery threshold.

4. Online shopping in the UK depending on gender

In the UK, men and women are equally likely to shop online. However women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are more likely to purchase clothing products, home and garden items as well as consumer electronics and health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were affected by the response of retailers to the COVID-19 crisis. 69% of those consumers searched for brands that were supportive and collaborated with their local community.

The most sought-after online shopping products in the UK are clothing and shoes. In fact 62 percent of British women who shop online bought these items by 2020. Online sales aren't only limited to clothing. Other products such as kitchenware, jewellery and sports equipment are also available.

Online shopping has become increasingly popular to find the most affordable bargains. In fact, some experts predict that online sales will make up nearly 1/3 of all retail sales in 2024.

While some retailers are struggling to deal with the rise in online shopping, others are flourishing. In particular the online market is booming for health, fashion, beauty as well as gardening and home as well as consumer electronics.

The trend of buying these items online is expected to continue to expand in the years ahead. As the number of people who use the internet is growing it is expected that online shopping will become more popular in the near future. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the most important European online marketplaces. When it comes to online shopping the British consumers are mostly influenced by price, convenience, and the wide variety of products. These factors make it a perfect place for retailers to build their online shopping figures uk presence and online shopping figures uk provide a seamless online shopping experience.

During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to store purchases. This trend has continued following the pandemic, as consumers continue to embrace shopping online as an alternative.

Online shopping is a major component of UK retail, and certain estimates suggest that it will make up three-quarters of retail sales by 2024. This growth is a result of the growing acceptance of e-commerce by customers and technological advances.

In the UK 57% of shoppers who shop online mention convenience as the primary reason for them to shop online. This is followed by 48% who highlight that it is easier to find special offers and deals, and 37% who claim that there's a greater variety of products that are available online. This contrasts with Europe where a higher percentage of shoppers said that lower prices were the key driver for their choice to shop online.

Consumers are also willing to try new brands and products when they shop online. Online shoppers are open to trying new brands and products. Half of people are willing to do so when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a common choice for UK customers, with 29 percent of online shoppers choosing the buy now pay later option in the last year.

A robust return policy on the internet for the UK is also a crucial aspect of e-commerce. The majority of buyers (59 percent) go through the return policy of the retailer prior to purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.