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online shopping Figures uk Shopping Figures For the UK

The online retail market has grown exponentially since its inception. This is especially evident in the UK, where ecommerce represents 20% of retail sales.

Many shoppers use online shopping to research brands prior to purchasing, and 45% like to "buy online, then pick it up in store". This is a shift in consumer behavior that brick-and-mortar shops should be aware of.

1. Online retail sales in the UK

It's not difficult to see that sales of online retail in the UK have seen a significant increase in the last few years. According to data from 2023, the B2C online market is predicted to grow to $120 billion next year. This growth is a result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. As a result, bricks and mortar stores are seeing a decline in popularity as more shoppers prefer online stores for their purchases.

With this in mind, it's crucial for both pureplay and omni channel retailers to know what motivates consumers to buy online. To help you understand this, we've created an assortment of retail sales figures and stats that are both eye-opening and informative.

Fashion is the most sought-after retail industry in the UK with 28 percent of all e-commerce sales. This is likely due to the availability of a wider variety of items and the convenience of trying on clothes without leaving your home. Electronics comes in second with 16% of all the sales made through e-commerce. This is likely because of the constant need for new gadgets and the desire to stay current with the latest technology. Leisure and hobbies are also a popular purchase online, accounting for 15% of all e-commerce sales.

When asked about the factors that drive shoppers to shop online, 57 percent of UK consumers cited convenience as the primary reason. Then, 48% cited price comparison while 37% said they were seeking discounts or special deals. These results indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide selection.

2. Online shopping in the UK

Online shopping is becoming a part of daily life for many UK customers. About half of UK residents aged 65 or older have made a purchase online in the past year. With a wide variety of payment options customers can also decide the time and date they would like their purchases to be delivered.

There are many reasons to shop online Some of the most popular are convenience prices, availability, and price. In fact, 57% cite convenience as their primary reason for purchasing online. Another 48% cited lower prices and 37% mentioned a greater choice of options.

UK consumers are also becoming more eco conscious in their shopping online. For example 79% of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They can take action if their orders are not packaged in an eco green manner.

In addition to reducing their environmental impact, a few customers are also seeking to make their online shopping experience more personal. For instance 35% of UK customers have bought clothing, footwear, and accessories from a retailer that has their size information saved. This allows them to avoid the return process, and get what they need quicker.

Incredibly, UK consumers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because UK customers are more used to the longer delivery time and know how long it takes to receive an item in the mail.

3. Online shopping in the UK according to the age group

Shopping online is a huge hit in the UK. Accessories and clothing are the most sought-after purchases followed by food items, and media such as music and movies. online shopping uk sites shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely practical for shoppers. Online comparisons of prices and products are also feasible when making these purchases.

It is important to know that online shoppers are a diverse group. This is why it is crucial for e-commerce businesses to know what their target audience is searching for online shopping figures uk when buying products. It is also important to know how long each segment of customers spends online. The younger generation, for example, is more likely to use mobile devices to shop than any other group. This is because this age group is constrained in time and will utilize multiple devices to complete online tasks.

The older generation however tend to have more shrewd purchasing habits and are less affected by advertisements on the internet. They also prefer to go to high-end stores to feel and touch products before making a purchase. However, this doesn't mean that they will not buy online due to the convenience and stress-free nature of online shopping is extremely appealing to them.

Another interesting aspect to consider when shopping online is that older generations are more likely than younger generations to anticipate and expect free shipping on all their purchases. They are also more likely to drop carts when shipping costs appear excessive. Additionally, 61% of over 55s say they'll add more items to their cart in order to get a free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make large purchases like electrical appliances and furniture. Both groups are more likely to purchase fashion household and garden products as well as consumer electronics and products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of these shoppers were looking for brands that backed and were in close contact with their local communities.

Shoes and clothing are the most sought-after items for online shopping in the UK. In fact, a whopping 62 percent of female British online shoppers purchased these items in 2020. Online sales are not limited to clothing. Other products such as kitchenware, jewellery and sports goods are also available.

Shopping online is becoming more popular for finding the best bargains. In fact, some analysts predict that online sales will make up nearly 1/3 of all retail sales in 2024.

Some retailers are struggling with the rise of online shopping, while others are thriving. Particularly the online market is booming for health, fashion, beauty as well as gardening and home as well as consumer electronics.

In the future the online shopping market for these items is expected to continue to grow. With the number of people having access to the internet growing it is anticipated that increasing numbers of people will be turning to online shopping in the near future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the most important European online marketplaces. When shopping online the British consumers are mostly influenced by price, convenience and a variety of products. These factors make it a great location for retailers looking to improve their online presence and provide an easy shopping experience.

During the COVID-19 Pandemic, online sales grew significantly as people sought out safer and more convenient alternatives to shopping. This trend has continued after the pandemic as consumers continue to shop online as an alternative.

Shopping online is a significant component of UK retail, and certain estimates suggest that it could comprise one-third of sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and technological advancements.

57% of UK online shoppers believe that convenience is the main reason why they shop online. This is followed by 48% who state that it is easier to find special offers and deals as well as 37% who claim that there's a wider selection of merchandise available online. This is in contrast to Europe, where a greater proportion of shoppers stated lower prices as the primary reason for their choice to shop online.

Online shoppers are also willing to test new brands and products. Nearly a quarter of online shoppers have bought products they've never seen in a store previously, and a majority are willing to test new products when shopping on the marketplaces like Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers with 29 percent of shoppers using the buy now pay later option in the past year.

In addition to this, a strong online return policy is a vital aspect of the e-commerce environment in the UK. The majority of online shoppers (59%) will research a retailer's returns policy before buying, and nearly half will expect the seller to be responsible for the return and payment shipping.