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Online Shopping Figures For the UK

Since its humble beginnings the market for online retail has grown steadily. This is especially evident in the UK where ecommerce accounts for 20% of all retail sales.

Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, pick up in store". This is a shift in the way people shop that brick-and-mortar shops must be aware of.

1. Online retail sales in the UK

It's no secret that online retail sales in the UK have seen a significant increase in the last few years. According to the 2023 statistics, the B2C market for online shopping is expected to grow to $120 billion by the end of the year. This increase is the result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar shops are gaining popularity as shoppers increasingly turn to online retailers.

In order to do this, it's crucial that both pureplay and omnichannel retailers know what drives consumers to shop online. To help you understand this, we've created an assortment of sales figures and statistics that are both eye-opening and revealing.

Of all the sectors of retail that are available, fashion is the most well-known, accounting for Online Shopping figures uk 28% of all e-commerce sales in the UK. This is likely due to a wider selection of items that are available and the convenience of being able to try on clothes without leaving your home. Electronics is second with 16% of all the sales made through e-commerce. This is probably due to the constant need for new gadgets and a desire to stay up-to-date with latest technology. Online sales of hobbies and leisure products represent 15% of all ecommerce sales.

When asked about the reason they shop online, 57% of respondents mentioned convenience. This is followed by 48% who mentioned price comparison, and 37% who said they were looking for special offers or discounts. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a large product range.

2. Online shopping in the UK

Online shopping is becoming a part of daily life for many UK customers. Nearly half of UK residents aged 65 and older have made an online purchase in the last year. With a variety of payment options available customers can also decide the time and date they would like their goods to be delivered.

There are many motives to shop online among them, the most popular are convenience prices, availability, and price. In fact 57% of shoppers who shop online say that convenience is the primary motive behind their shopping. Additionally, 48% of them cited lower prices as another benefit, while 37% mentioned a wider range of options.

UK consumers are also becoming more environmentally conscious when it comes to their shopping online. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They might even take action if feel their deliveries are not coming in environmentally friendly packaging.

In addition to reducing their impact on the environment, some customers are also seeking to make their online shopping experience more personal. For example, 35 percent of UK customers have purchased clothes or footwear from a retailer that has their measurements on file. This lets them avoid the return process and get what they want quicker.

It is interesting to consider that UK shoppers have been reported to be more willing than ever before to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the longer delivery time and know the length of time it takes to receive an item via the mail.

3. Online shopping in the UK according to age group

Online shopping is very popular in the UK. Accessories and clothing are the most popular purchases followed by food items, and media like music and movies. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also simple to compare prices and products on the internet when making these kinds of purchases.

It is important to know that online shoppers come from a variety of backgrounds. This makes it essential for ecommerce companies to understand what their target audience is looking for when purchasing products. In addition it is crucial to be aware of the amount of time each age group spends shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is due to the fact that this age group is very busy and uses multiple devices to complete online tasks.

The older generations are, however, likely to have more conservative purchasing habits and are less affected by online advertising. They also prefer to go to high-street stores to experience products before making a purchase. However, this doesn't mean that they won't buy online because the convenience and stress-free nature of online shopping is very appealing to them.

Another important aspect to take into consideration when it is about online shopping is that the older generations are more likely to expect and demand free delivery on all their purchases. Additionally they are more likely to abandon their shopping carts if they think that shipping costs are too high. Furthermore 61% of those over 55 say that they will add more items to their carts in order to reach the free delivery threshold.

4. Online shopping in the UK by gender

In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases, such as electrical appliances and furniture. Both groups tend to spend more on clothing household and garden products, consumer electronics, and health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 crisis. 69% of those consumers searched for brands that were supportive and were in close contact with their local community.

Shoes and clothing are the most requested items for online shopping in the UK. In fact, 62 percent of British women who shop online will purchase these items by 2020. Online sales aren't restricted to clothing. Other items like kitchenware, jewellery and sports items are also available.

This is why online shopping is becoming more popular as a method to get the best deals on these products. In fact, some experts predict that e-commerce sales will account for nearly one third of all retail sales in 2024.

Some retailers are struggling with the growth of online shopping, while others are flourishing. In particular the rise of online sales for health, fashion and beauty gardening, home and garden, and consumer electronics.

In the future, online shopping for these products is expected to increase. With the number of people having access to the internet growing, it is expected that more more people will turn to online shopping in the coming years. As online shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is a top European ecommerce market. When it comes to online shopping figures uk shopping the British consumers are influenced primarily by price, convenience and the variety of items. These factors make it a perfect place for retailers to invest in their online home shop uk discount code presence and provide an easy online shopping experience.

In the COVID-19 pandemic, online sales grew significantly because consumers were looking for safe and convenient alternatives to shopping. This trend has remained in place post-pandemic as consumers continue to choose online shopping as an attractive alternative.

Online shopping is a major portion of the UK retail industry Some estimates suggest that it will account for one-third of all retail sales by 2024. This growth is a result of the increasing use of e-commerce by customers and technological advances.

57% of UK online shoppers say that convenience is the primary reason for them to shop online. The 48 percent who say it's easier to find bargains and special offers and the 37% who claim there's a wider selection of items available online are behind. In Europe, a higher proportion of shoppers mention lower prices as a major factor in their decision to purchase online.

The online shoppers are also keen to test new products and brands. Online shoppers are open to trying new products and brands. Half of them are willing to try them when they shop on marketplaces such as Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of buyers who shop online have used this option during the last year.

A robust return policy on the internet for the UK is also a key aspect of e-commerce. The majority of buyers (59%) check the return policy of a retailer prior to buying, and more than half of them expect the seller to arrange and pay for return shipping.