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Online Shopping Figures For the UK

The market for online retailers has been growing continuously since its inception. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.

Many people shop online to research brands before making a purchase and 45% prefer to "buy online, then pick up in store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should be aware of.

1. Online retail sales in the UK

There's no doubt that retail sales online have grown substantially in the UK in recent years. According to 2023's statistics, the B2C e-commerce market is expected to grow to nearly $120 billion by the year 2023. This growth is a result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as customers increasingly shop online.

With this in mind, it's crucial for both omni channel and pureplay retailers to know what motivates consumers to buy online. To help you do this, we've put together an assortment of sales figures and statistics that are both eye-opening as well as shocking.

Of all the sectors of retail of which fashion is the most sought-after, accounting for 28% of all e-commerce sales in the UK. This is probably due to a greater variety of merchandise accessible and the convenience of being able to try on clothes without leaving home. Electronics is the second most popular, with 16% of all the sales made through e-commerce. This is probably due to the constant demand for new gadgets and the need to stay up-to-date with most recent technology. Online sales of leisure and hobby products account for 15% of all e-commerce sales.

When asked what drives shoppers to shop online, 57% of UK customers cited convenience as the main reason. Then, 48% cited price comparison, while 37% stated that they were looking for discounts or special offers. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a wide selection.

2. Online shopping in the UK

Shopping online is becoming regular part of the lives of many UK consumers. More than half of UK residents aged 65 and older have made a purchase on the internet in the last year. With a variety of payment options, shoppers can also choose how and when they want their items to be delivered.

There are many motives for online shoppers to shop, some of the most common include convenience prices, availability, and price. In fact, 57% of online shoppers mention convenience as the primary motive behind their shopping. Then, another 48% cited lower prices, while 37% said they have a wider variety of options.

UK consumers are also becoming more environmentally conscious when it comes to their shopping online. For example 79% of UK online shopping sites for clothes shoppers report recycling boxes and other packaging materials they have purchased from their purchases. They may take action if their orders are not packaged in an environmentally green manner.

In addition to reducing their impact on the environment, some consumers are also trying to make their shopping experience more personal. For instance, 35 percent of UK consumers have purchased clothes, footwear, and accessories from a retailer who stores their size information. This allows them to avoid the return process and to get what they want quicker.

It is interesting to note that UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because they are used to the slow delivery times and have a better understanding of how long it takes for an item to arrive in the mail.

3. Online shopping in the UK according to age group

Shopping online is extremely popular in the UK. The most popular purchases are clothes and accessories, followed by food items, and finally media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because people find these sales convenient. Online comparisons of prices and products are also possible when making these purchases.

It is crucial to remember that online shoppers are very diverse, which is why it is crucial for e-commerce businesses to understand the demographics their customers are looking for when they purchase products. It is also important to know how much time each group of shoppers spends online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is because this age group is very busy and uses multiple devices to accomplish online tasks.

The older generation on the other hand tend to have more cautious purchasing habits and are less influenced by online advertising. They also tend to visit stores on the high street to feel and see products before making an purchase. However, this doesn't mean that they don't shop online because the convenience and stress-free nature of online shopping is attractive to them.

Another interesting factor to consider when it comes to online shopping is that the older generations are more likely to demand and demand free delivery on all of their purchases. They are also more likely to leave carts if shipping charges seem excessive. Additionally, 61% of those over 55 claim that they will add more items to their shopping carts in order to reach the threshold of free delivery.

4. Online shopping in the UK according to gender

Women and men in the UK are equally likely to purchase goods on the internet. However women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups tend to spend more on fashion products, home and garden items consumer electronics, Online Shopping Figures Uk as well as cosmetics and health products.

In addition, Online Shopping figures Uk UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by how the retailer has responded to the COVID-19 pandemic with 69% of these searching for brands that support and are in close contact with their local communities.

The most popular online shopping products in the UK are clothing and shoes. In fact, a whopping 62 percent of female British Online shopping figures uk shoppers bought these items in 2020. Online sales are not restricted to clothing. Other items like kitchenware, jewellery and sports items are also available.

As a result, online shopping is becoming more popular as a method to find the best prices on these products. In fact, some analysts predict that online sales will make up nearly 1/3 of all retail sales in 2024.

While some retailers are struggling to deal with the rise in online sales, others are flourishing. Online sales are increasing in health and wellness as well as home and garden and consumer electronics.

The trend for buying online for these items is expected to continue to grow in the years ahead. As the number of people who use the internet is growing it is expected that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the leading European eCommerce markets. When it comes to online shopping the customers of the UK are mostly influenced by price, convenience and the variety of items. These factors make it a great opportunity for retailers to build their online presence and provide an effortless shopping experience online.

During the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to use online shopping as an attractive alternative.

Online shopping is a significant part of the UK retail market Some estimates suggest that it could account for three-quarters of all retail sales by 2024. This is due to the increasing popularity of ecommerce among consumers and advances in technology.

In the UK 57% of online shoppers say convenience is the primary reason they shop online. The 48% who say it's easier to find bargains and special deals as well as the 37% who say there's a wider selection of merchandise available online are behind. This is in contrast to Europe where a higher proportion of shoppers stated lower prices as the main reason behind their decision to shop online.

Online shoppers are also willing to test new products and brands. Online consumers are open to trying new products and brands. Half of them are willing to try them when they shop on marketplaces like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this option in the last year.

A strong online return policy for the UK is also an important aspect of ecommerce. The majority of shoppers (59 percent) will check the return policy of a retailer prior to purchasing, and a majority will expect a retailer to be responsible for both the return and payment shipping.